This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. 

Sharklife clothing is worn by the leading actors in Halle Berry's Shark movie - Dark Tide

Kate Mathieson (Halle Berry) is a shark naturalist who has observed these beautiful lithe, streamlined creatures up close. Sharks who swim undisturbed in their own world: a natural wonder to behold.

She is an expert in the field of sharks and their conservation. She’s learnt that sharks prefer to mind their own business and they don’t like trespassers – so she always practices territorial etiquette, respects a shark as a fellow being, and when she’s underwater she believes she’s sharing their world, not they ours.

Sharks can detect electrical emissions by all living things. This technique which involves touching their snouts, an acute electrical detector, is akin to hypnotizing the creatures into a sleep-like state. Kate has a natural affinity with these great misunderstood predators.

By watching their movements and responding in kind with subtle changes in her own body postures, Kate has been able to survive and earn a formidable reputation by convincing the great white that she is neither prey nor predator. She communicates with sharks through body language in a similar way to the principles of horse whispering.

visit http://www.dark-tide-movie.com  for more info

This was a great opportunity for Sharklife to raise awareness about shark conservation at an international level.