This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. 

Shedding the light on Shark Finning:

Created by Grey Marketing  the cleverly constructed ad captures the listeners attention as they hear what sounds to be a shark attack, until the truth is revealed at the end! The ad is intended to get the public thinking about the devastating impact finning is having on global shark populations.