This project falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices. Shedding the light on Shark Finning: Sharklife, in collaboration with the Endangered Wildlife Trust and their advertising agency, TBWA\Hunt\Lascaris, created a great shark awareness project. It is imperative that we highlight the brutal act of shark finning, which is practiced all over the world. Many sharks are caught solely for their fins and their carcasses tossed back into the water.

Shark-finning sundial from Justin Wright on Vimeo.